SanDisk and Sony Announce SxS™ Memory Card Specification for Professional Camcorders
SanDisk® Corporation (NASDAQ:SNDK) and Sony Corporation today announced that the two companies have agreed to a Memorandum of Understanding (MOU) with the intention of developing the SxS™ (S-by-S) memory card specification, with high-speed transfer technology compliant to the ExpressCard™ industry standard. SxS™ memory cards will leverage the technology strength of SanDisk and Sony, who have a long and successful history of co-developing and promoting flash memory products. With this high-performance and high-reliability memory card, both companies are targeting workflow improvements for professional camcorders and non-linear video editing systems.
The SxS™ memory card specification uses flash memory and complies with the ExpressCard™ industry standard, and the card connects directly to computer systems through the high-speed PCI-Express™ bus. ExpressCard™ has been rapidly adopted by PC manufacturers to replace the legacy PC Card™ form factor, giving the SxS™ memory cards broad support in post-production hardware.
Sony will adopt this high-speed SxS™ memory card specification in its “XDCAM EX™” series professional camcorders. SxS™ memory cards from SanDisk and Sony are expected to be available later in 2007.
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